AMID surging demand for technology in Myanmar’s agriculture sector which involves a majority of its population, young entrepreneurs at Greenovator Co have set their heart on playing a leading role in the nation’s agri-tech, according to Yin YinPhyu, the firm’s co-founder and director of operations.


Yin YinPhyu said in an exclusive interview that the firm would double its efforts to reach out to hundreds of thousands of farmers across the country. TheinSoe Min, the firm’s co-founder, mainly works on adding innovative features to its landmark product “ Green Way mobile application”.

 “We are the leading agri-tech organisation in the country with more than 100,000 farmers connected with over 2,000 experts,” she said.

“We aim to double our user base to 200,000 by the end of this year, and also have an ambitious target of serving around 2 million farmers over the next three years.”

According to the executive, their knowledge-sharing platform has covered the farming community in 329 townships across Myanmar. More than 95 per cent of the registered users on the platform are farmers while the rest are experts, agronomists and observers.

The firm was established in May 2011 by two close friends who graduated from Yezin Agricultural University. They started with a blog and a website to share best practices in farming with a particular interest in organic farming. In the early years, the firm’s performance was very slow due to insufficient funding, time constraint and the lack of local talent.


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13 Mar, 2019 Eleven Myanmar